Max Cohen is a dynamic social media personality with 300,000+ followers across Instagram and TikTok. Online, Max posts comedy sketches about college and post-grad life, dating in your twenties, and the quirks and joys of growing up Jewish.

Off-camera, Max regularly hosts live events where he inspires others to lead with kindness, authenticity, and pride in their identity—Jewish or otherwise.

If there’s one thing Max knows, it’s hats. Fans will recognize that he wears a backwards hat in most of his comedy sketches. As a lifelong hat-wearer, Max knows the importance of a hat that’s stylish, structured, and comfortable.

That’s why he spent months perfecting the “FU Larry!” Hat, ensuring its form, fit, and style live up to Lisa Cohen’s standards.